A TV ad showed a trendy young woman rejecting a man – because he’s dark. What happened to feminism?! Is this volte-face supposed to be ’empowerment’?
Fair & Lovely was bad enough. Now SRK endorses Emami’s ‘Fair & Handsome’. Their website helpfully tells you ‘Why There is need for Fair Skin?‘ (sic). The detailed graph on the page is supposed to be self-explanatory : “womens are attracted” seems like a good enough reason.
In the mood for a laugh (or cry), watch the ad for Fair & Handsome.
A TOI report states that Indian men account for 25% of the fairness cream market. The market itself is worth a staggering Rs.800 crore.
Apart from Emami, Nivea has its Whitening Moisturizer and Whitening Foam for men.